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Date: April 30, 2024 Tue
Time: 2:49 am
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Results for media campaigns
18 results foundAuthor: Bryant, Colleen Title: Pornography Awareness: A Process of Engagement with Northern Territory Indigenous Communities Summary: In 2007, concerns about the exposure of Indigenous children to pornography and links between the use of pornography and sexual abuse of children led to the developing of a media classification awareness and education campaign for Indigenous communities. This led to a series of consultations, particularly with Indigenous men, across the Northern Territory. These consultations provided input into the messages to be delivered through the campaign, the appropriate target audiences, critical success factors, risks and sensitivities, and the development of a communications strategy. Details: Canberra: Australian Institute of Criminology, 2009. 74p. Source: Technical and Background Paper Series no. 34 Year: 2009 Country: Australia URL: Shelf Number: 117614 Keywords: Child Sexual AbuseMedia CampaignsPornography |
Author: Solomon, Mark G. Title: The 2006 National Labor Day Impaired Driving Enforcement Crackdown: Drunk Driving. Over the Limit. Under Arrest Summary: The National Highway Traffic Safety Administration's 2006 Drunk Driving. Over the Limit. Under Arrest. Labor Day holiday campaign had three main components: (1) DWI enforcement, (2) public awareness efforts, and (3) evaluation. The program used approximately $10 million in Congressionally funded television and radio advertisements. The message was that police would arrest drivers if they were caught driving drunk. Thirty states reported spending $8 million locally on similar messages. Eighteen nights of enforcement focused on apprehending intoxicated drivers. Forty-eight states reported over 40,000 DWI arrests. National random sample telephone surveys conducted prior to and just after the campaign found that the media effort increased awareness of the enforcement crackdown and a small increase in the perceived likelihood of being stopped for drinking and driving, but indicated no self-reported changes in drinking driving behavior. The number of alcohol-related fatalities were essentially unchanged from the year before; drivers with positive blood alcohol concentrations who were male, aged 18 to 34, decreased in number from 2005 to 2006. Case studies document recent efforts in 8 states, demonstrating that states can achieve significant reductions in alcohol-related crashes when they engage in sustained high-visibility enforcement. Several of these states accomplished sizable decreases in alcohol-related deaths due to their programs. Details: Trumbull, CT: Preusser Research Group, Inc., 2008. 44p., app. Source: U.S. National Highway Traffic Safety Administration Year: 2008 Country: United States URL: Shelf Number: 118530 Keywords: AlcoholCrackdownsDriving Under the InfluenceDrunk DrivingMedia CampaignsPublicitySobriety Checkpoints |
Author: Haas, Stephen M. Title: Project Safe Neighborhoods in West Virginia: Selected Findings from Gun Crime and Domestic Violence Initiatives Summary: This report describes West Virginia's Project Safe Neighborhoods, a federal initiative aimed at reducing gun violence in local communities through coordinated strategic planning. Distinct gun violence problems were identified by West Virginia's two judicial districts and each took a slightly different approach to implementing Project Safe Neighborhoods. However, the primary intervention in each district was the development of a media campaign based on deterring gun violence through awareness of federal firearms laws. Details: Charleston, WV: Criminal Justice Statistical Analysis Center, Division of Criminal Justice Services, Department of Military Affairs and Public Safety, 2007. 48p. Source: Internet Resource Year: 2007 Country: United States URL: Shelf Number: 119163 Keywords: Crime PreventionDomestic ViolenceFirearmsGun ViolenceMedia CampaignsProject Safe Neighborhoods (West Virginia) |
Author: Zwicker, T.J. Title: West Virginia's Impaired Driving High-Visibility Enforcement Campaign, 2003-2005 Summary: In 2002, West Virginia became a Strategic Evaluation State for the National Highway Traffic Safety Administration’s Impaired Driving High-Visibility Enforcement campaign. The State implemented NHTSA’s model publicity and enforcement program in targeted counties to reduce impaired driving and alcohol-related fatalities. The State spent nearly $3.4 million on the campaign from 2003 through 2005, or an average of about 62 cents per resident each year. The campaign began during the July 4th holiday period in 2003 and was sustained for the next 27 months, running through September 2005. Statewide DMV surveys in targeted counties indicated that drivers reported significantly more often after the campaign that they had heard about impaired driving in West Virginia and had been through a sobriety checkpoint. Roadside surveys of driver blood alcohol concentrations (BAC) indicated a significant decrease in the proportion of drivers with a positive BAC at the end of the campaign compared to the same period the previous year. In addition, autoregressive integrated moving average analysis performed on the alcohol-related fatality trend for the targeted counties indicated a significant decrease by an estimated 1 fewer fatality each month. The total fatalities saved in the targeted counties totaled about 18 in the year and a half of data available following the July 2003 start of the campaign. Details: Washington, DC: U.S. Department of Justice, National Highway Traffic Safety Administration, 2007. 66p. Source: Internet Resource: Accessed August 19, 2010 at: http://www.nhtsa.gov/DOT/NHTSA/Traffic%20Injury%20Control/Articles/Associated%20Files/WVAImpairedDrivingLow.pdf Year: 2007 Country: United States URL: http://www.nhtsa.gov/DOT/NHTSA/Traffic%20Injury%20Control/Articles/Associated%20Files/WVAImpairedDrivingLow.pdf Shelf Number: 119636 Keywords: Alcohol Law EnforcementDriving While IntoxicatedDrunk DrivingImpaired Driving CountermeasuresMedia CampaignsPublicity CampaignsSobriety Checkpoints |
Author: Horsfall, Briony Title: Are Social Marketing Campaigns Effective in Preventing Child Abuse and Neglect? Summary: Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play, and their potential efficacy in the prevention of child abuse and neglect and in supporting vulnerable children and families. In this NCPC Issues paper, evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention are examined. Details: Melbourne: Australian Institute of Family Studies, 2010. 28p. Source: Internet Resource: NCPC Issues, No. 32: Accessed October 29, 2010 at: http://www.aifs.gov.au/nch/pubs/issues/issues32/issues32.pdf Year: 2010 Country: International URL: http://www.aifs.gov.au/nch/pubs/issues/issues32/issues32.pdf Shelf Number: 120134 Keywords: Child Abuse and NeglectMedia CampaignsPublicity CampaignsSocial Marketing Campaigns |
Author: Rohlich, Nina Title: Exploring the Effectiveness of Transit Security Awareness Campaigns in the San Francisco Bay Area Summary: Public involvement in alerting officials of suspicious and potentially harmful activity is critical to the overall security of a transit system. As part of an effort to get passengers and the public involved, many transit agencies have security awareness campaigns. The objective of this research is to learn how transit agencies seek to make security awareness campaigns effective and explore how they measure the effectiveness of such campaigns, if at all. This research project includes data from case studies of five major agencies that provide transit service in the San Francisco Bay Area region. The case study data are comprised of descriptions of the types of security awareness campaigns the agencies have implemented, the goals of the campaigns, and how they seek to make their campaigns effective, as well as whether and how these agencies measure and determine the effectiveness of their campaigns. A positive finding of this research is the consistency with which Bay Area transit organizations address the need for passenger awareness as part of their overall security program. However, none of the five agencies analyzed for this study measures the effectiveness of their campaigns. Whereas they all have a similar goal—to increase passenger awareness about security issues—little evidence exists confirming to what extent they are achieving this goal. The paper concludes with suggestions for using outcome measurements to provide a reasonable indication of a campaign’s effectiveness by capturing the public’s response to a campaign. Details: San Jose, CA: Mineta Transportation Institute, College of Business, San Jose State University, 2010. 72p. Source: Internet Resource: MTI Report 09-19: Accessed July 17, 2012 at: http://transweb.sjsu.edu/mtiportal/research/publications/documents/2914_09-19.pdf Year: 2010 Country: United States URL: http://transweb.sjsu.edu/mtiportal/research/publications/documents/2914_09-19.pdf Shelf Number: 125656 Keywords: Media CampaignsPublic Transportation (California)Publicity CampaignsTerrorismTransportation Security |
Author: Hipple, Natalie Kroovand Title: Project Safe Neighborhoods Case Study Report: District of Nebraska Summary: Unlike the other initiatives which were created in local jurisdictions, Project Safe Neighborhoods (PSN) was created as a national program. PSN was designed in 2001 by officials in the U.S. Department of Justice. PSN was coordinated through 93 U.S. Attorneys’ Offices that encompass the United States and its territories. United States Attorneys are federal prosecutors who are considered the chief law enforcement official within each federal jurisdiction. In designing PSN, the U.S. Department of Justice emphasized five core components: partnerships, strategic planning, training, outreach, and accountability. PSN proposed to increase partnerships between federal, state, and local law enforcement agencies through the formation of a local gun crime reduction task force. Additionally, PSN encouraged establishing partnerships with other sectors of local government, social services, community groups, and citizens to increase resources for gun crime prevention components as well as to increase the legitimacy of interventions. The strategic planning and problem solving component of PSN was designed to help jurisdictions tailor PSN to the local context. Specifically, PSN provided resources for the inclusion of a research partner. The research partner would work with the PSN task force to analyze the local gun crime problem and to share the findings with the task force for the development of a proactive plan for gun crime reduction. And, the research partner would assist in the ongoing assessment of the program implementation and provide feedback to the task force. Finally, PSN included a significant commitment of resources to support training and community outreach. Although there was variation across the 93 PSN task forces,2 the provided training emphasized several common features. First, it was a focused deterrence model. Rather than increasing the threat of sanctions for all offenders, this program was highly focused on reducing gun crime. Additionally, emphasis was placed on understanding the patterns of gun crime in the local jurisdiction so that enforcement and prevention resources could be directed to the people, places, and contexts generating gun crime. One example of an intervention that emerged in several communities was the use of a data driven approach to identify high risk, high volume, violent offenders for whom enforcement resources would be concentrated (Bynum et al., 2006). Second, resources were provided to communicate the deterrent message to those at risk for engaging in gun crime as both offenders and victims. This included a media campaign of risk messages through a variety of outlets (e.g., radio, television, billboards, posters in jails and community centers). Third, resources were provided for the development of intervention and prevention programs. Again, there was wide variation across the various PSN sites in terms of the nature of these programs. Following the Boston and Indianapolis programs described above, a number of sites attempted combine a deterrence message with social support opportunities specifically tailored to high risk offenders. This was a common PSN strategy using direct communication to at-risk individuals through what has become known as offender notification meetings (McDevitt et al., 2006). In addition to providing support (e.g., mentoring, vocational training, job preparation) these meetings were intended to increase the sense of fairness and legitimacy of the overall approach. Not only were these individuals being told to stop carrying guns and to stop the violence but they were being offered support and the hope for an alternative set of choices. The current repon focuses on the District of Nebraska. Similar to PSN in the Eastern District of Missouri and in the District ofMassaehusetts, PSN in Nebraska built upon prior experience with multi-agency strategic problem solving through the district's panicipation as an informal participant in the SACS I initiative. Details: East Lansing, MI: School of Criminal Justice, Michigan State University, 2007. 44p. Source: Internet Resource: Case Study 9: Accessed April 22, 2013 at: https://www.ncjrs.gov/pdffiles1/nij/grants/241727.pdf Year: 2007 Country: United States URL: https://www.ncjrs.gov/pdffiles1/nij/grants/241727.pdf Shelf Number: 128426 Keywords: CollaborationGun Violence (Nebraska)Media CampaignsPartnershipsProject Safe NeighborhoodsViolence PreventionYouth Violence |
Author: Ferri, Marica Title: Media Campaigns for the Prevention of Illicit Drug Use in Young People (Review) Summary: Background Substance-specific mass media campaigns which address young people are widely used to prevent illicit drug use. They aim to reduce use and raise awareness of the problem. Objectives To assess the effectiveness of mass media campaigns in preventing or reducing the use of or intention to use illicit drugs amongst young people. Search methods We searched the Cochrane Central Register of Controlled Trials (CENTRAL, The Cochrane Library 2013, Issue 1), including the Cochrane Drugs and Alcohol Group’s Specialised Register; MEDLINE through PubMed (from 1966 to 29 January 2013); EMBASE (from 1974 to 30 January 2013) and ProQuest Dissertations & Theses A&I (from 1861 to 3 February 2013). Selection criteria Cluster-randomised controlled trials, prospective and retrospective cohort studies, interrupted time series and controlled before and after studies evaluating the effectiveness of mass media campaigns in influencing drug use, intention to use or the attitude of young people under the age of 26 towards illicit drugs. Data collection and analysis We used the standard methodological procedures of The Cochrane Collaboration. Main results We included 23 studies involving 188,934 young people, conducted in theUSA, Canada and Australia between 1991 and 2012. Twelve studies were randomised controlled trials (RCT), two were prospective cohort studies (PCS), one study was both a RCT and a PCS, six were interrupted time series and two were controlled before and after (CBA) studies. The RCTs had an overall low risk of bias, along with the ITS (apart from the dimension ’formal test of trend’), and the PCS had overall good quality, apart from the description of loss to follow-up by exposure. Self reported or biomarker-assessed illicit drug use was measured with an array of published and unpublished scalesmaking comparisons difficult. Pooled results of five RCTs (N = 5470) show no effect of media campaign intervention (standardised mean difference (SMD) -0.02; 95% confidence interval (CI) -0.15 to 0.12). We also pooled five ITS studies (N = 26,405) focusing specifically on methamphetamine use. Out of four pooled estimates (two endpoints measured in two age groups), there was evidence of a reduction only in past-year prevalence of methamphetamine use among 12 to 17 years old. A further five studies (designs = one RCT with PCS, two PCS, two ITS, one CBA, N = 151,508), which could not be included in meta-analyses, reported a drug use outcome with varied results including a clear iatrogenic effect in one case and reduction of use in another. Authors’ conclusions Overall the available evidence does not allow conclusions about the effect of media campaigns on illicit drug use among young people. We conclude that further studies are needed. Details: The Cochrane Collaboration, 2013. 109p. Source: Internet Resource: The Cochrane Library 2013, Issue 6: Accessed July 17, 2013 at: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD009287.pub2/pdf Year: 2013 Country: International URL: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD009287.pub2/pdf Shelf Number: 129428 Keywords: Drug Abuse and AddictionDrug Abuse PreventionIllicit Drug UseMedia Campaigns |
Author: Arthur, Joy Title: Report & evaluation of the CAPS Hauraki Right 2 B Safe child sexual abuse primary prevention campaign 2011 - 2012 Summary: In June 2011, CAPS Hauraki was awarded funding from the Ministry of Justice to run a primary Prevention campaign focusing on the sexual abuse of 5-12 year olds in the Hauraki and Thames Coromandel District Council Territorial Land Authorities. The aims of the project were: 1. To produce a poster campaign to raise awareness and change attitudes and behaviours about child sexual abuse across the target community as well as increasing knowledge about the support services available in this field; 2. To resource local social service agencies working with inquiries related to sexual abuse generated by the campaign. Two theoretical models have been used to guide this project. These are the Ecological Model and the Community Readiness Model of social change. Application of the Community Readiness Model indicates that the communities of Hauraki and Coromandel are in the Denial and Vague awareness stages of mobilisation about child sexual abuse prevention. Carers and other adults with the responsibility for children were identified as the target audience for the poster from the survey of local agencies working with families and young children as well as from the scoping of local and international child sexual abuse primary prevention programmes. Details: Thames, NZ: CAPS (Child Abuse Prevention Services) Hauraki, 2013. 97p. Source: Internet Resource: Accessed August 8, 2013 at: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/right-to-be-safe.pdf Year: 2013 Country: New Zealand URL: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/right-to-be-safe.pdf Shelf Number: 129577 Keywords: Child Sexual Abuse (New Zealand)Media CampaignsPublicity Campaigns |
Author: McGuinness, Kate Title: Community Education and Social Marketing Literature Review: To inform a campaign to prevent child abuse and neglect in the Northern Territory Summary: The aim of this review is to inform a community education and social marketing strategy to improve the safety and wellbeing of children in the Northern Territory (NT). Examining national and international literature provides an overview of the current research on i) what helps communities and families to keep their children safe; ii) the use and effectiveness of social marketing and community education approaches for the prevention of child abuse and neglect and/or approaches in remote and/or Aboriginal contexts and iii) their applicability to the NT context. In doing so the review seeks to answer the following questions: - Why is there a need for a community education and social marketing campaign in the NT? - Why do strategies need to reach Aboriginal families? - What helps communities and families to keep their children safe? - What methods of delivery (what strategies) are best for achieving change? - Who should key messages be targeted at? Details: Darwin, NT, AUS: The Centre for Child Development and Education, Menzies School of Health Research, 2013. 60p. Source: Internet Resource: Accessed May 8, 2014 at: http://ccde.menzies.edu.au/sites/default/files/Menzies-SocialMarketing-Review-Final-May.pdf Year: 2013 Country: Australia URL: http://ccde.menzies.edu.au/sites/default/files/Menzies-SocialMarketing-Review-Final-May.pdf Shelf Number: 132292 Keywords: AboriginalsChild Abuse and Neglect (Australia)Child ProtectionCrime PreventionIndigenous PeoplesMedia CampaignsPublicity Campaigns |
Author: Richardson, Roslyn Title: Fighting Fire with Fire: Target audience responses to online anti-violence campaigns Summary: This report documents young Muslim Sydneysiders' responses to a variety of online campaigns that promote non-violent political activism or aim to 'counter violent extremism' (CVE). In undertaking this study, which involved interviews with Muslim communities in Western Sydney - communities that have been targeted by both violent propaganda and government communication campaigns - two things became apparent. First, there's a pool of highly educated, discerning and media-savvy young people in these communities. Second, rather than merely being an audience for government-sponsored communication campaigns, they're creating their own websites, YouTube clips, radio programs and Facebook groups. - Some of these websites and other initiatives directly challenge violent narratives while others provide avenues for non‑violent political protest and expression. The popularity and reach of this entirely community-generated web content significantly outshines the reach of any government-sponsored internet-based CVE strategies developed to date. - The young people responsible for these initiatives, some of whom are communication professionals, understand and to some extent share their target audiences' needs and wants. As journalism and marketing graduates, they also have the professional know-how to produce high quality and attention-grabbing campaigns. Furthermore, when they take the lead in creating these initiatives they generate more interest and praise from their target audiences than when they merely support government‑sponsored programs. - Outside of the online space, young people from across Sydney's Muslim communities engage in a range of activities that directly assist others to move away from violent and criminal paths. A number of the respondents in this study, for example, are volunteer youth mentors who assist young people identified by their schools, the justice system or both as 'vulnerable' (to criminalisation). These interventions in real life are augmented by their efforts through online forums to reach out to young people they identify as at risk. - The efforts of these young volunteers both inside and outside the online space seem largely unknown beyond their immediate communities. Nevertheless their contribution in creating communities that are empowered and resilient to violent messaging may be considerable. The core recommendation of this report is: Where possible, government agencies should support existing popular community-driven anti-violence online campaigns rather than prioritising the development of new websites to counter violent narratives. Government agencies should directly engage with the young people involved in these popular initiatives and investigate ways to support them and their campaigns where possible. - While this study offers many findings that government agencies and communities might view with optimism, it also reveals that there are significant barriers that undermine young Muslim Sydneysiders' engagement with CVE communication campaigns and government agencies. These barriers are also likely to undermine government agencies' engagement with the young communication professionals who are currently producing a range of popular anti-violence campaigns. The report identifies and discusses these barriers. However, it is anticipated that from the large amount of data collected there will be subsequent publications describing some in greater detail. - The most significant barrier identified in this study relates to the pervasive prejudice young Muslims report experiencing as a result of being Muslim and/or of Arab background. Many of the study's respondents rejected government-produced CVE websites because they felt such strategies perpetuate the stereotyping of Muslim communities as potentially threatening and deviant. From their perspective, Australia's CVE agenda fuels Islamophobia, making them more vulnerable to discrimination including verbal and physical attacks. - The respondents also rejected the government's CVE agenda because they perceived government agencies as doing little to address social issues of greater importance to them. This includes the violent crime and socioeconomic disadvantage experienced by those living in their Western Sydney suburbs. In this respect, they believed that government agencies' engagement with them on CVE issues is largely self-serving and does little to address the 'real' violence they see afflicting their communities. - Another significant barrier undermining young Muslim Sydneysiders' engagement with Australia's CVE agenda is their lack of trust in government agencies. Some perceive an irony when the Australian Government asks them to support campaigns denouncing violence when it is waging violent wars in other countries. Government CVE interventions in Muslim communities have also fuelled community paranoia and young Muslims' belief that they are under constant surveillance. As a result of a variety of issues affecting Muslim communities inside and outside Australia, the respondents perceived the Australian Government as not being 'on their side' and not representing their interests. - While some respondents displayed a deep cynicism about the Australian Government and its CVE agenda, for moral and religious reasons many were devoted to assisting 'at risk' youth in their communities. The ASPI research team also found that even self-described 'radicals', 'conservatives' and those who decry Australia's counterterrorism policies, want to engage better with police and other government agencies. This report offers 13 recommendations to facilitate this engagement and enhance communication campaigns that challenge violence. - However, this report also offers a warning that online communication strategies are unlikely to provide a solution for those at greatest risk of becoming involved in violent extremism. The respondents of this study, who included sheikhs involved in deradicalisation work, argued that one-on-one intervention strategies are a far more effective way to reach and influence vulnerable individuals. - This study shows that it's difficult to motivate young people to view government-sponsored CVE websites; it's undoubtedly much more of a challenge to entice 'at risk' youth to visit such sites. - By focusing on Muslim youth this report potentially supports discourses that position Muslim Australians as a 'problem community' and security threat. The research team doesn't support such views and sees them as counterproductive to our aim of enhancing government agencies' interaction with young Muslims. In fact, this study shows that the securitisation of Muslim communities directly causes young Muslim Sydneysiders to reject CVE websites and shun interaction with government agencies. - Nevertheless, some of our respondents expressed deep concern about groups and individuals in their communities sympathetic to using violence to achieve political-religious aims. Some believed it was important for their communities to develop online strategies to challenge violent narratives and provide more avenues for young people to express their views in a non-violent manner. In addition, some felt it was the correct role of government agencies to support communities in these endeavours. - On the whole this report challenges approaches that only discuss Muslim youth as being highly vulnerable and in dire need of empowerment to resist violent propaganda. Instead, it shows that some have taken a lead role in challenging violent narratives and are empowering themselves. This report is intended for use by government agencies and communities to inform their future work in this area. - Included as an appendix to this report is a separate ASPI study examining the online CVE strategies developed by five countries: UK, US, the Netherlands, Canada and Denmark. Details: Barton, ACT: Australian Strategic Policy Institute, 2013. 82p. Source: Internet Resource: Accessed June 26, 2014 at: https://www.aspi.org.au/publications/fighting-fire-with-fire-target-audience-responses-to-online-anti-violence-campaigns/Fight_fire_long_paper_web.pdf Year: 2013 Country: Australia URL: https://www.aspi.org.au/publications/fighting-fire-with-fire-target-audience-responses-to-online-anti-violence-campaigns/Fight_fire_long_paper_web.pdf Shelf Number: 132545 Keywords: At-Risk YouthMedia CampaignsMuslimsOnline CommunicationRadical GroupsViolence PreventionViolent ExtremismYouth Violence |
Author: Maduro, Letizia Title: A Situational Analysis of Aruba's Response to Human Trafficking Summary: The Aruba Anti-Human Trafficking and Smuggling Taskforce was formed in 2007 as an interdepartmental and interdisciplinary committee to fight human trafficking and migrant smuggling. The following Aruban Government agencies are represented in the Taskforce: the Aruba Police Force (Chair), the National Security Service, the Public Prosecutor's Office, the Department of Foreign Affairs, the Department of Social Affairs, the Victim Assistance Bureau, the Department of Labour and Research, the Directorate of Alien Integration, Policy and Admission, the Dutch Caribbean Coast Guard, Aruban Border Control and Immigration Services, and the Department of Contagious Diseases. Since the National Plan of Action against Human Trafficking 2008-2010 (hereafter the "Plan of Action") was presented in 2008, the Taskforce has completed several initiatives for the education and training of government officials, guidance and support to possible victims, the establishment of a telephone helpline and availability of emergency shelter. In addition, the Taskforce also advocated for changes to relevant laws and regulations. The awareness campaign entitled "Open Your Eyes" was announced in April 2011. Campaign posters and flyers were put up in October 2011, on the National Day against Human Trafficking. The posters and flyers are available in Dutch, English, Papiamento and Spanish. The campaign is designed to inform the general public about human trafficking, with particular focus on its "invisibility." It also shows the public how to recognize the signs of human trafficking and promotes a telephone number for help on the matter. In June 2012, Aruba's Anti-Human Trafficking and Smuggling National Coordinator received the Trafficking in Persons (TIP) Award from US Secretary of State Hillary Clinton in recognition of an extraordinary commitment to uncovering human trafficking cases, raising public awareness with a limited budget and finding alternative methods to provide protection services to victims of trafficking. This important recognition of the Taskforce's work during the previous five years made it clear that even small island nations like Aruba, with its limited financial and human resources, can make a difference in the fight against human trafficking. While only a few cases of human trafficking are reported annually and no convictions have been made yet, the Taskforce members are committed to working together and with other agencies to raise awareness on human trafficking, prosecute traffickers and bring needed assistance to victims of trafficking. Details: Geneva, SWIT: International Organization for Migration, 2013. 136p. Source: Internet Resource: Accessed August 23, 2014 at: http://www.ungift.org/doc/knowledgehub/resource-centre/2013/IOM_Situational_Analysis_Aruba_9Aug.pdf Year: 2013 Country: Central America URL: http://www.ungift.org/doc/knowledgehub/resource-centre/2013/IOM_Situational_Analysis_Aruba_9Aug.pdf Shelf Number: 129894 Keywords: Human SmugglingHuman Trafficking (Aruba)Media CampaignsMigrant SmugglingSexual Exploitation |
Author: Woodley, Alex Title: It's Not OK Campaign: Phase Three Summary: The Campaign for Action on Family Violence, the "It's not OK" campaign, is a community-based social marketing initiative that seeks to change the way New Zealanders think and act about family violence. In 2010 a new phase of the campaign began, looking at the practical things friends, whanau and families can do to keep each other safe. A new set of advertisements, 'cut-outs' was commissioned to encourage people to notice when things start to go wrong, and to support people to get the help they need. This research has been commissioned by Family and Community Services at the New Zealand Ministry of Social Development in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It's not OK campaign has helped to support the conditions that encourage help giving and receiving. The research focussed on asking those who have given or received help or taken action after seeing the advertisements, to describe the dynamics of their actions e.g. what motivated them to take action, and what that help or action looked like. The data were collected using a combination of phone interviews and an online survey. Overall, the research found that recognition of the It's Not OK campaign is high, with 89 percent of those (603 of 677 people) who took part in the initial phase of the interviews and online survey indicating they had seen advertising about family violence in which the line "it's not OK" was said or shown. More than half of these (51% or 307 people) have taken steps or actions (however small) around family violence in their home, whanau/family or community. Much of this action is recent, with eight out of ten indicating their action had been undertaken in the three months prior to the interview or survey (i.e. since the beginning of Phase Three of the campaign). Details: Auckland, NZ: Point Research Ltd, 2011. 64p. Source: Internet Resource: Accessed November 12, 2014 at: http://www.areyouok.org.nz/assets/Document-files/research/Its-not-OK-phase-3-influence-report.pdf Year: 2011 Country: New Zealand URL: http://www.areyouok.org.nz/assets/Document-files/research/Its-not-OK-phase-3-influence-report.pdf Shelf Number: 134059 Keywords: Child Abuse and NeglectDomestic ViolenceFamily InterventionsFamily Violence (New Zealand)Media Campaigns |
Author: Ulibarri, Billy James Title: Human trafficking victims are everywhere and nowhere: A qualitative content analysis of the United States anti-human trafficking campaign, 2000-2012. Summary: This dissertation explores the oppositional framing techniques used by actors in the United States anti-human trafficking (AHT) campaign. Theoretically based in symbolic interactionism, I conduct a frame analysis of 12 years of newspaper articles (2000-2012), which comprises the official discourse of the AHT campaign in the United States. I unpack three frame disputes, where claims are challenged and the challenges are rebutted in three primary disputes: 1) the characteristics and experiences of human trafficking victims, 2) the credibility of quantitative estimates of the prevalence of human trafficking, and 3) the justification for the development of new AHT policy tools. Using inductive data analysis methods, I analyze the frames, counterframes, and reframes as they are embedded in the official anti-human trafficking discourse. I reveal a campaign where dominant actors use reframing strategies in concert to accomplish three larger discursive goals: 1) to veil inconsistencies and contradictions in their claims; 2) to insulate their claims from further scrutiny; and 3) to justify the continued interventions on the campaign's behalf. By identifying how reframing strategies are used in concert with each other to serve as damage control functions, I contribute to a greater understanding of oppositional framing strategies. Details: Albuquerque, NM: University of New Mexico, 2015. 290p. Source: Internet Resource: Dissertation: Accessed march 5, 2016 at: https://repository.unm.edu/handle/1928/31748 Year: 2015 Country: United States URL: https://repository.unm.edu/handle/1928/31748 Shelf Number: 138108 Keywords: Human TraffickingMedia Campaigns |
Author: Freelon, Deen Title: Beyond the Hashtags: #Ferguson, #Blacklivesmatter, and the online struggle for offline justice Summary: IN 2014, A DEDICATED ACTIVIST MOVEMENT "Black Lives Matter (BLM)" ignited an urgent national conversation about police killings of unarmed Black citizens. Online tools have been anecdotally credited as critical in this effort, but researchers are only beginning to evaluate this claim. This research report examines the movement's uses of online media in 2014 and 2015. To do so, we analyze three types of data: 40.8 million tweets, over 100,000 web links, and 40 interviews of BLM activists and allies. Most of the report is devoted to detailing our findings, which include: - Although the #Blacklivesmatter hashtag was created in July 2013, it was rarely used through the summer of 2014 and did not come to signify a movement until the months after the Ferguson protests. -Social media posts by activists were essential in initially spreading Michael Brown's story nationally. - Protesters and their supporters were generally able to circulate their own narratives without relying on mainstream news outlets. - There are six major communities that consistently discussed police brutality on Twitter in 2014 and 2015: Black Lives Matter, Anonymous/Bipartisan Report, Black Entertainers, Conservatives, Mainstream News, and Young Black Twitter. - The vast majority of the communities we observed supported justice for the victims and decisively denounced police brutality. - Black youth discussed police brutality frequently, but in ways that differed substantially from how activists discussed it. - Evidence that activists succeeded in educating casual observers came in two main forms: expressions of awe and disbelief at the violent police reactions to the Ferguson protests, and conservative admissions of police brutality in the Eric Garner and Walter Scott cases. - The primary goals of social media use among our interviewees were education, amplification of marginalized voices, and structural police reform. In our concluding section, we reflect on the practical importance and implications of our findings. We hope this report contributes to the specific conversation about how Black Lives Matter and related movements have used online tools as well as to broader conversations about the general capacity of such tools to facilitate social and political change. Details: Washington, DC: Center for Media and Social Impact, American University, 2016. 92p. Source: Internet Resource: Accessed March 5, 2016 at: http://www.cmsimpact.org/sites/default/files/beyond_the_hashtags_2016.pdf Year: 2016 Country: United States URL: http://www.cmsimpact.org/sites/default/files/beyond_the_hashtags_2016.pdf Shelf Number: 138109 Keywords: Deadly ForceMedia CampaignsPolice AccountabilityPolice BrutalityPolice MisconductPolice ReformPolice Use of ForceSocial Media |
Author: Schans, D. Title: Raising awareness, changing behavior? Summary: Several migrant receiving countries such as Australia, the U.S. and Switzerland have launched migration information campaigns in migrant sending and transit countries about the risks involved in (irregular) migration. With the current high influx of migrants more and more of such campaigns are launched. Such campaigns can target different goals: to help to prevent irregular movements by ensuring that people are sufficiently informed about the potential risks; to manage expectations people might have about the opportunities they will have after migration or to outright prevent migration altogether. This research project will look at several aspects of migration information campaigns: the design, the implementation, the assumptions underlying the campaign and the possible effects of these campaigns. The use of social media will receive separate attention. How and to what extent migration information campaigns are part of social media platforms used by refugees and migrants and whether or not they influence migration decisions remains unclear though. Details: The Hague: WODC-Research and Documentation Centre) of the Ministry of Security and Justice , 2016. 38p. Source: Internet Resource: Cahier 2016-11: Accessed February 4, 2017 at: https://english.wodc.nl/binaries/Cahier%202016-11_2683_Volledige%20tekst_tcm29-239610.pdf Year: 2016 Country: Netherlands URL: https://english.wodc.nl/binaries/Cahier%202016-11_2683_Volledige%20tekst_tcm29-239610.pdf Shelf Number: 145881 Keywords: Illegal ImmigrantsMedia CampaignsMigrationPublicity CampaignsSocial Media |
Author: Cyrus, Norbert Title: Learning from Demand-Side Campaigns against Trafficking in Human Beings: Evaluation as Knowledge-Generator and Project-Improver Summary: Demand-side campaigns seek to influence the spending patterns of persons and organisations or to encourage the reporting of seemingly suspicious occurrences to helplines or the police. Although considerable funds are devoted to such campaigns, little is known about their effectiveness, mainly due to the lack of or insufficient evaluation. However, examples of critical internal evaluation show that evaluative insights are possible, particularly with projects designed with a view to their evaluability. Theoretical analysis of campaign types indicates that awareness-raising helps no one unless it leads to action, that the reduction of exploitation is a more logical primary aim than the reduction of trafficking for the purpose of exploitation, and that campaigns usually rely on complementary measures for their effectiveness. The interpretation of fragmented information in a theoretically structured way leads to additional conclusions. Campaigns often take on the guise of a big funnel, with several hundreds of thousands of people being targeted initially, yet filtering down to only a handful with the opportunity and motivation to behave as recommended at the end. Also, messages designed to attract attention can all-too-easily be misunderstood and have unintended and harmful side-effects for the public’s perception of victims and perpetrators. As a consequence, it seems promising to turn to more narrowly focused behaviour-change campaigns, to design them with a view to their evaluability and to evaluate them through a learning-oriented approach. Exemplary external evaluations with increased resources, as well as low-budget internal evaluations with the selective sharing of results, could increase our knowledge of what really works and what does not. Details: Vienna, Austria: DemandAT, 2017. 62p. Source: Internet Resource: DemandAT Working Paper no. 9: Accessed August 8, 2017 at: http://www.demandat.eu/sites/default/files/DemandAT_WP9_Cyrus-Vogel_Campaigns_June%202017.pdf Year: 2017 Country: International URL: http://www.demandat.eu/sites/default/files/DemandAT_WP9_Cyrus-Vogel_Campaigns_June%202017.pdf Shelf Number: 146781 Keywords: Human TraffickingMedia CampaignsSex Trafficking |
Author: Ferguson, Kate Title: Countering violent extremism through media and communication strategies: A review of the evidence Summary: This report presents the analysis of a corpus of academic and grey literature relevant to a key challenge facing our society. How can media and communications be used to counter identity-based violence (IBV) or Violent Extremism (VE)? Part I focuses on "Counter-Narratives", looking at the evidence relating to strategic policy communication strategies and counter-propaganda techniques. This reflects literature from policymakers, think-tanks, and civil society initiatives rather than the academic literature base. Key findings include the following: - Current literature and policy concerned with countering propaganda is dominated by the language of 'counter-narratives' but a common understanding of this relatively new lexicon has yet to emerge. - There is little hard evidence that proves interaction with VE content leads to participation in VE activities. - The hypothesis that VE narratives or the real life threat of VE can be countered by an alternative set of communications is an assumption that remains unproven. These findings challenge claims that responding to propaganda strategies by firing back with "counter-narratives" can be effective. Part II looks at "Alternative Approaches" to the use of the media to counter violent extremism, drawing on insights from the "media development" and "media assistance" sectors, and research into whether mass media and new communication interventions can inhibit identity-based violence in certain crisis situations. Key findings include the following: - The theoretical foundations for these alternative approaches are supported by a stronger and more established research base, drawn from the multi-disciplinary fields of development, peace building, and social cohesion. - Media projects have less impact if seen to be linked to a political agenda. - A growing evidence base suggests that radio and television drama addressing issues of identity, reconciliation and tolerance have a positive an impact on public attitudes and behaviour. - Media assistance can ensure that local and domestic media can respond appropriately to VE narratives. - There is an emerging evidence base regarding the potential for rapid reaction media and communication strategies in situations where there is a threat of IBV. These findings suggest that alternative media strategies can help. But the trust and credibility of information providers is crucial. The final section "Reflections" concludes that the research landscape is fragmented and disconnected. but suggests several professional/practitioner sectors and academic disciplines could shed light on potentially effective media and communication CVE strategies. More needs to be done to draw the threads together to learn lessons and to identify and prioritise gaps in our knowledge and understanding. Details: Cambridge, UK: Partnership for Conflict, Crime and Security Research University of East Anglia, 2016. 42p. Source: Internet Resource: Accessed January 25, 2018 at: http://www.paccsresearch.org.uk/wp-content/uploads/2016/03/Countering-Violent-Extremism-Through-Media-and-Communication-Strategies-.pdf Year: 2016 Country: International URL: http://www.paccsresearch.org.uk/wp-content/uploads/2016/03/Countering-Violent-Extremism-Through-Media-and-Communication-Strategies-.pdf Shelf Number: 148926 Keywords: ExtremismMass MediaMedia CampaignsRadicalizationViolence PreventionViolent Extremism |